The Audi A1 will be the "first fully-fledged premium automobile in its segment" according to the brand's Head of Quality, Werner Zimmermann.
Zimmermann makes the claim in the latest Audi A1 teaser video, which has been reelased as part of the build up to the car's launch at the Geneva motor show in March.
He added: "Evidence of the premium character of the A1 is found in every last detail in the interior – in the selection of the materials, in their processing and in the tight, even gaps.
"The surface of the instrument panel is softly backed with foam; all buttons and controls move precisely; even the pull handle that unlatches the hood release does so crisply and precisely."
Pictures of the car with its ambassador Justin Timberlake leaked onto the internet before christmas. See them by following the link below.
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Re: Audi A1: 'a premium supermini'
Like many here I would like to have seen a development of the A2 idea to provide a real premium supermini. As it is, it looks as if the most premium thing about it will be its pricing! On the other hand if it is more talented and less bland than its so-called 'ambassador' (not too difficult to achieve I would think) then it will probably be a success.
Re: Audi A1: 'a premium supermini'
Re: Audi A1: 'a premium supermini'
Translated as:
"We're going to all this trouble to tell you this now so you don't collapse when you see the price list..."