Ford GT configurator launched; special editions planned

Ford’s new configurator website allows potential customers to submit applications to own a GT – with the aim being to find customers who will “celebrate the Ford brand.” A total of 500 vehicles, encompassing the first two years of GT production, are all that have been allocated so far.

The application asks buyers to input their details, and select options explaining their relationship with the Ford brand. Options include being a current or former Ford or Ford GT owner, being a supplier to the firm, using Ford vehicles in your business, being a supporter of Ford’s affiliate charities, being a collector or influencer, and being a motorsport enthusiast.

Later in the application process, potential owners are given the chance to describe their choices. For example, influencers are asked to describe their roles, audience demographics and public platform links, including social media accounts and blogs.

Ford says that potential owners whose applications are approved will be guided through the buying process – and through the first years of ownership – by its new Ford GT Concierge Service, which aims to give customers a tailor-made experience.

The racing variant of the Ford GT recently set a new lap record for a 'mock Silverstone' race circuit - made up of landmarks in central London. The racing GT, which was fixed to the back of a lorry, completed the 11.9-mile lap in just over two hours. Watch the video below for more.