A high-specification, luxury edition of the Ford Ranger has been unveiled with the aim of pushing the popular pick-up at premium customers.
With prices starting at £44,400 (£17,400 more than the standard Ranger double-cab), the new luxury pick-up has arrived following the success of the Ranger Wildtrak – another on-road variant mainly used for leisure and towing – which alone accounted for 80% of Ranger sales in the UK last year.
Ford anticipate the Platinum will take on around 7% of Ranger sales, almost exclusively from potential Wildtrak customers, in a bid to keep both on sale for as long as possible.
The Platinum gets a silk chrome-finished front grille, 20in alloy wheels, daytime running lights and roof rails. Inside, the model gains luxury finishes such as leather-clad, 10-way electric seats, two 12.0in screens (one for infotainment, one for the instrument cluster) and a Bang & Olufsen sound system.
Powering this Volkswagen Amarok rival is Ford’s 236bhp, 442lb ft 3.0-litre V6 diesel engine. It comes mated to a 10-speed automatic transmission, which has been reconfigured to reduce noise and vibration in a bid to improve refinement. The luxury pick-up can also tow a 3500kg payload and carry over a tonne.
Alongside safety features introduced by the Wildtrak, the Platinum comes with active park assist, a blindspot warning system and a 360deg camera with trailer coverage.
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What on earth is a 'premium customer'? Let's stop abusing the English language eh?
You criticise someone's use of the English language, then finish with "eh?".
Oh, the irony!!!!
Is there a market for a luxury pickup in the UK? the Mercedes X-Class bombed and rather than make a second generation Amarok VAG decided to put VW badges on this generation of the Ranger. While there is a market for this type of vehicle in the US it seems rather a step too far for Europe