Currently reading: Ford Ranger Platinum is 'luxury' pick-up for £44k

Plush new model aims to mix truck-grade capability with a more premium appeal

A high-specification, luxury edition of the Ford Ranger has been unveiled with the aim of pushing the popular pick-up at premium customers. 

With prices starting at £44,400 (£17,400 more than the standard Ranger double-cab), the new luxury pick-up has arrived following the success of the Ranger Wildtrak – another on-road variant mainly used for leisure and towing – which alone accounted for 80% of Ranger sales in the UK last year.

Ford anticipate the Platinum will take on around 7% of Ranger sales, almost exclusively from potential Wildtrak customers, in a bid to keep both on sale for as long as possible.

2022 Ford ranger platinum front three quarter static

The Platinum gets a silk chrome-finished front grille, 20in alloy wheels, daytime running lights and roof rails. Inside, the model gains luxury finishes such as leather-clad, 10-way electric seats, two 12.0in screens (one for infotainment, one for the instrument cluster) and a Bang & Olufsen sound system.

Powering this Volkswagen Amarok rival is Ford’s 236bhp, 442lb ft 3.0-litre V6 diesel engine. It comes mated to a 10-speed automatic transmission, which has been reconfigured to reduce noise and vibration in a bid to improve refinement. The luxury pick-up can also tow a 3500kg payload and carry over a tonne. 

Alongside safety features introduced by the Wildtrak, the Platinum comes with active park assist, a blindspot warning system and a 360deg camera with trailer coverage. 

2022 Ford ranger platinum dashboard

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Ford is angling the Platinum edition as an alternative, premium offering for business owners who want a Ranger for its usable benefits - such as an ability to go off road, a low-range gearbox and high towing capacity – but will spend 90% of the time driving it on Tarmac, working professionally or using the car for leisure purposes. 

Other members of the Ranger line-up includes the rugged XL and XLT, which are priced from £24,750 and £27,350 respectively, and the range-topping, £58,900 288bhp Raptor performance pick-up. 

Jonathan Bryce

Jonathan Bryce
Title: Editorial Assistant

Jonathan is an editorial assistant working with Autocar. He has held this position since March 2024, having previously studied at the University of Glasgow before moving to London to become an editorial apprentice and pursue a career in motoring journalism. 

His role at work involves running Autocar's sister title Move Electric, which is most notably concerned with electric cars. His other roles include writing new and updating existing new car reviews, and appearing on Autocar's social media channels including Instagram, TikTok, and YouTube.

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Marc 29 November 2022
Ford anticipate the Platinum will take on around 7% of Ranger sales, almost exclusively from thieving Gypsies and short men with tattoos.
scrap 29 November 2022

What on earth is a 'premium customer'? Let's stop abusing the English language eh?

martin_66 29 November 2022
scrap wrote:

What on earth is a 'premium customer'? Let's stop abusing the English language eh?

You criticise someone's use of the English language, then finish with "eh?".

Oh, the irony!!!!

ianp55 29 November 2022

Is there a market for a luxury pickup in the UK? the Mercedes X-Class bombed and rather than make a second generation Amarok VAG decided to put VW badges on this generation of the Ranger. While there is a market for this type of vehicle in the US it seems rather a step too far for Europe