The Chinese company behind the Ora Funky Cat will expand its portfolio by bringing SUV brand Haval to the UK next year – and it will undercut many of its well-established competitors on price.
Great Wall Motor launched the Ora brand here in 2022 with the electric hatchback (renamed the GWM Ora 03 last year), and it's now moving to “provide a wider choice for customers as it enhances its overall product offering”.
Previously officially named GWM Ora, the company will now rebrand as simply GWM in the UK. All its dealers will adopt a new look in February, coinciding with the start of deliveries of the first Haval model, the Jolion Pro.
It's a hybrid SUV that’s roughly the same size as the Nissan X-Trail and Kia Sorento but substantially cheaper, with prices starting at £23,995.
It's powered by a 1.5-litre four-cylinder petrol engine and an electric motor within a seven-speed automatic gearbox for a combined 188bhp and 277lb ft of torque.
GWM quotes a 0-62mph time of 8.5sec and claims the Jolion Pro hybrid can achieve an average of 55mpg.
The cabin is characteristically minimalist, with the dashboard topped by a 12.3in central touchscreen and a digital gauge cluster.
There is a panel of physical buttons below the screen, though, and several more on the steering wheel and centre console.
GWM said the Jolion Pro had already “proven hugely successful in markets like Australia”.
The company will be hoping that the addition of a new line of hybrid SUVs will boost its footprint in the UK, having sold just 3000 examples of the Funk Cat/Ora 03 since launch.
GWM is the latest of many global car makers to turn to hybrids as a means of bolstering sales amid a downturn in demand for EVs in Europe.
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Can't help thinking there are too many Chinese brands coming to the UK with models that change frequently - this must affect their ability to give comprehensive aftersales/parts support in the longer term. GWM has previously come and gone with their pickups. However, if the Tank range comes here JLR might be worried...
I'm really surprised that they've sold that many Funky Cat/03's here in the UK for the price that Ora/GWM are asking for it there are far better offerings from established marques than this.
Is there such a thing as too much choice?, I don't think in the West we are lacking in choices with our own home grown car markets.
This is what dumping looks like. The government actively subsidises their manufacturers to massively overproduce and sell well below cost in an attempt to drive competitors out of business. The solution to this is massive tariffs like the US are going to bring in.