The limited-run Jaguar XE Reims Edition is the first in a series of so-called ‘Jaguar Factory Specials’ which will each feature bespoke details.
The XE Reims Edition is named in celebration of the Jaguar D-Type’s maiden victory in 1954 at the 12-hours of Reims and uses the maker’s French Racing Blue paint, previously only used on extreme models such as the limited XKR-S and XFR-S.
Offered exclusively with the P250 2.0-litre Ingenium petrol engine in R-Dynamic S guise, the XE Reims Edition will feature, alongside the blue paint, a black roof, black mirror caps, black sill inserts and 19in gloss black alloys.
Other standard features include privacy glass, badge deletion, heated seats and Cold Climate pack that includes heated windscreen, heated steering wheel, and headlight washers.
The 200-unit limited edition follows the launch of the updated standard XE in February. The refresh included a tweaked design, better-equipped interior and a package of driver-oriented instruments, controls and technology originally brought to market by Jaguar’s Jaguar I-Pace.
The Jaguar XE Reims Edition is priced at £38,295, £3740 more than the XE’s starting price.
Jaguar will be hoping the XE Reims Edition bolsters sales across the board for its smallest saloon, which has been struggling in recent years. In 2016, 24,461 units were sold in Europe, while in 2018, only 10,877 units were sold. By comparison, there were 106.991 BMW 3 Series sold in Europe last year.
The Jaguar D-Type’s maiden victory in 1954 at the 12-hours of Reims was piloted by Ken Wharton and Peter Whitehead completing over 2,000km at an average speed of 105mph.
READ MORE
Updated Jaguar I-Pace gets range and battery capacity boost
Two new compact Jaguar SUVs on the cards, tipped to use BMW platform
2020 Jaguar F-Type revealed with revised looks, no V6 engine
Join the debate
Add your comment
........WITH A P250?!
Not even the P300?
What are JLR playing at? - Their mid petrol is an extreme bore! This vehicle amounts to fitting racing stripes to a stock car and saying it's "sporty"
For £4000!!!!
Although I'm sure there's still some mugs that'll buy it, because it's "exclusive". Just not many.
Echoes of BL
I know. It seems JLR are following in the footsteps of their forebears, BL in continually making the same mistakes over and over again.
hackjo wrote:
"I know"???. You and the rest are quick to condemn, but as usual fall short on thought out, costed answers, to bring the brand back to where you think it should be, so...post a five point plan that JLR can use to cure their ills, to your satisfaction...or just keep on whingeing.
Shame
It's a shame this car hasn't done well. On paper it seems to be as good as the big selling competition but to break their hold on the market Jaguar need to make it a generation better, today, and that's not easy.
Legitimately a fun motor.. with a P300
It is a shame, I faaar prefer the P300 XE to the current 30i 3 series personally. It has some good dynamics, and plentiful poke.
But Jaguar are taking the mick with this "special" edition.
Limited Edition?
Is it mean to suggest that the entire XE range is "limited edition" given the indifference of buyers to this car?