Currently reading: Alfa Romeo design boss hints at luxury electric MPV

Italian brand set to link to its heritage by reviving the Autotutto/Romeo van amid a spate of luxury MPVs

Alfa Romeo design design boss Alejandro Mesonero-Romanos has suggested his firm could make a luxury MPV.

The remark came in a discussion with Autocar that started off about the new 33 Stradale supercar but detoured via Alfa’s once popular commercial van, the Autotutto/Romeo. 

“It was beautiful,” he said, before adding: “By the way, you wouldn’t be surprised if this returned one day.” It might be just a tease, but it’s also not such a crazy idea. 

MPVs are becoming hot property again, due mainly to their popularity in China, where the space they offer is seen to be as much of a luxury feature as multiple screens or high-end stereos. 

Volvo is preparing its first MPV (the EM90), Volkswagen is doing well with the ID Buzz, Mercedes has the V-Class, Hyundai has the ultra-stylish Staria and Lexus is bringing its opulent new LM to Europe. 

Many Chinese brands, including those owned by giants BYD, Geely and SAIC, have their own takes on the format. Alfa Romeo has been there before: from 1954 to 1983, it sold a passenger version of its van by the name of Promiscuo. 

It was on the market for so long that it remains Alfa’s bestselling vehicle, as Autocar was reminded (without prompting) by CEO Jean-Philippe Imparato. 

Clearly, Alfa has vans on the mind… If it were to return to the sector, Alfa surely wouldn’t simply rebadge the Vauxhall Vivaro. More likely it would base its MPV on Stellantis’s STLA Large platform and add all the luxury trimmings, and it would probably also go round corners with a touch more verve than the LM. 

As Alfa looks to broaden its base beyond Europe, a China-focused MPV might be just the entry ticket, along with the planned large SUV from 2027.

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Bob.B 16 October 2023

Well, now that's a bad photoshop job out of a Renault Espace V.

manicm 16 October 2023
Alfa is losing its brand identity for its mainstream cars.

After seeing a few on the road, I'm not convinced by the Tonale, and a virtually identical Dodge sold in the US leaves a bitter taste in my mouth - I'm in the market looking for a compact to medium SUV, and now looking at the current Kia Sportage instead.

And now this - a boxy MPV? Hopefully it's only for China.

Peter Cavellini 16 October 2023
manicm wrote:

Alfa is losing its brand identity for its mainstream cars. After seeing a few on the road, I'm not convinced by the Tonale, and a virtually identical Dodge sold in the US leaves a bitter taste in my mouth - I'm in the market looking for a compact to medium SUV, and now looking at the current Kia Sportage instead. And now this - a boxy MPV? Hopefully it's only for China.

How long will China's economy last?, going global seems to be a priority for the country,doesn't the West produce enough cars that are good enough?, Chinese cars don't seem to liked because of build and reliability issues.

manicm 16 October 2023
Peter Cavellini wrote:

manicm wrote:

Alfa is losing its brand identity for its mainstream cars. After seeing a few on the road, I'm not convinced by the Tonale, and a virtually identical Dodge sold in the US leaves a bitter taste in my mouth - I'm in the market looking for a compact to medium SUV, and now looking at the current Kia Sportage instead. And now this - a boxy MPV? Hopefully it's only for China.

How long will China's economy last?, going global seems to be a priority for the country,doesn't the West produce enough cars that are good enough?, Chinese cars don't seem to liked because of build and reliability issues.

That's where you're probably wrong. My guess is Chinese EVs are more than good enough, if they were not, and not a threat, VW would not be drastically discounting their ID cars in China itself. VW is in a perilous state right now.Yes the market will shake out domestically in China, but that would be dictated solely by their market. Chinese buying Chinese cars, whatever next?

manicm 16 October 2023

If you look at the proliferation of Chinese EV makers, then you're probably wrong. Chinese EVs are perfectly good, is my guess, if VW are struggling to shift heavily discounted ID cars in China. The market will shake out - but that will be dictated by their market. Chinese buying Chinese cars, whatever next?