Mercedes gives upcoming EVs a more traditional look

Mercedes-Benz will introduce more classic design cues for the next generation of its EQ range, bringing its electric cars and combustion cars more in line.

This will mean model lines that offer both electric and combustion powertrains, such as the Mercedes-Benz EQE and Mercedes-Benz E-Class, “joining together again”, Robert Lesnik, the brand’s head of exterior design has told Autocar.

This design direction has already been previewed by a new traditional chrome grille option for the Mercedes-Benz EQS (“It makes the car look completely different”) and the just-revealed Mercedes-Benz G580 EQ. which looks near-identical to ICE G-Class models.

“We always said that the first-generation EVs should look different. A purpose-built architecture deserved a purpose-built design,” said Lesnik at the Beijing motor show. “The cars that we have now, they influenced electric cars.

“We said after one generation that we believe there is no real need [to make EVs look different], because people will get used to electric cars.

“We know we are in a transformation phase from first-generation EVs. This means you have to change from something to something else.”

Asked why, he said there's a “danger” that “everything becomes similar” when it comes to EVs, “and then you start pointing out what you always had”.

He continued: “We said on purpose we wanted to do something different [in the first generation], and we did it. But we always said, at a certain point in time, the further you go, you look down the road, the more [similar] everything on the road will become.”

However, it won’t be a drastic change. “I cannot say that the grille or many, many other things around the [electric] cars are dead,” said Lesnik. “No, the new cars will still be influenced by the current generation of electric cars.”