The new Ineos Grenadier 4x4 has officially gone on sale in the UK, priced from £49,000 and available in both commercial and passenger guises.
The Grenadier range opens up with the two-seat Utility Wagon, which will rival the Toyota Land Cruiser Commercial and Land Rover Defender Commercial with a load capacity of 2088 litres, a towing capacity of 3500kg and the ability to winch a 5500kg load.
The five-seat passenger version, priced from £52,000, matches those towing and winching abilities, and though load capacity is reduced to 1152 litres - that's 77 litres more than the equivalent Land Rover Defender 110.
Topping the line-up from launch are a pair of special editions developed in partnership with Ineos-owned clothing brand Belstaff, both priced at £59,000 and equipped with many optional extras as standard - including an auxiliary battery, front park assist, a reversing camera, electrically adjustable heated mirrors and a raised air intake.
Read more: Ineos Grenadier review
All versions are available with either a petrol or diesel option, both BMW 3.0-litre straight-six units, mated to an eight-speed automatic gearbox.
The new car maker recently announced 24 retail outlets across the country, which will be based in existing Audi, BMW, and Ford dealerships, and an aim for customers to be “within 45 minutes of an official location”.
Read more: Ineos Quartermaster pick-up revealed
Retailers include Jardine Colchester and Sevenoaks, Day’s Audi in Neath, Halliwell Jones BMW in Chester and Harwoods Ford in Portsmouth.
They make up a sizeable portion of the 160 locations Ineos has signed up globally and will be supplemented by a further 10 UK locations.
The firm said it wants to have 200 globally by the end of 2022. It hasn't yet confirmed which UK location will be the first to open.
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I don't dislike it, but I'm not yet convinced by it. As well as proving its worth more than £10k more than most pickups, long term reliability and durability remains are going to take years to establish. Plus if it mainly sells as a commercial vehicle it needs to be cost effective to buy and maintain - would you sink £50k+ into an unknown brand or stick with tried and tested manufacturers when your business relies on the vehicle? I have no desire to see this car fail but Ineos have their work cut out.
Speaking of specing scrap, did you spec the 273 pound rubber mats. As to having to pay extra for electric mirrors..
Yes it's niche but I think they might have something here.
I've just had a play on the configurator and specced a gnarly-looking station wagon with loads of kit and accessories for £65k. That's similar territory to an artic truck or land cruiser (if you could get one in the UK). It's only a lifestyle car if you are an idiot but I can imagine plenty of rural businesses being tempted.