The new Kia EV3 will be priced from £32,995 in the UK, the brand has announced.
The Kia Ceed-sized electric crossover will be offered with two batteries and in three trim levels.
All versions come with LED headlights, a 12.3in instrument display and infotainment touchscreen, as well as heated front seats.
Entry-level Air cars get 17in alloy wheels, grey cloth upholstery and a 58.3kWh battery. This yields a range of 267 miles and can be recharged at up to 102kW.
An 81.4kWh unit is also offered, bumping range to 372 miles and maximum charging speed to 128kWh. It costs an extra £3000.
GT-Line trim, priced from £39,495, gets the bigger battery, 19in wheels, electrically adjustable lumbar support for the driver’s seat and tinted rear windows.
The range-topping GT-Line S grade costs £42,995 and adds electrically adjustable front seats, a head-up display and bi-directional charging, among other features. It is the only trim level to also offer an efficiency-boosting heat pump, which is an extra £900.
The GT-Line and GT-Line S cars lose 25 miles of range, down to an official limit of 347 miles, due to their larger wheels and additional on-board tech.
All versions of the EV3 are powered by a single electric motor sending 201bhp and 209lb ft through the front wheels.
Order books open on Thursday 1 August.
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Also Kia: "You can only have the heatpump for £900 in the top trim model that are less efficient due to the large wheels. It costs £10k more."
First manufacturer to market with a 17 inch wheeled 300 mile car, heatpump, and 4 miles per kWh efficiency will win my vote. You'd 'only' need a 75 kWh battery. I'd be happy with a phone cradle and android auto and loads of scratchy plastics. The kids only ruin nice stuff anyway. I'm thinking a Renault scenic e tech with the Cd of a Tesla model Y and small wheels.
So yet another new EV that gives a range of around 250 miles (in perfect conditions) for well over £30,000 and isn't even very big.
And some people are still wondering why interest in EVs has tailed off.
Given that a reasonable spec VW Golf is >£30K these days, and this is Golf Plus-sized internally, and only a small number of drivers need to regularly drive >200 miles... this seems a good effort.
Not sure though about "interest in EVs" tailing off, given the SMMT figures show BEV new car market share steady at ~16% - certainly the "increase in interest" has tailed off, but that has a different meaning!