The arrival of the new BMW 8 Series might just rekindle some uncomfortable memories for the higher-ups at BMW. Not for nothing has the name been absent from the company’s portfolio for almost 20 years; indeed, the company has stayed away entirely from the super-luxury coupé segment and watched on while Mercedes and Bentley made it their own.
No more, though, because BMW has summoned up the courage to have another crack. There will be a new 8 Series – and BMW will be taking care to avoid repeating the mistakes it made last time out.
The biggest problem with the original 8 Series was that nobody really knew what it was meant to be. Some saw it as a superlative replacement for the shark-nosed BMW 6 Series; others thought it a spiritual successor to the M1 supercar.
With a 296bhp V12 under the bonnet and a six-speed manual gearbox, you’d be forgiven for thinking the latter. But in fact, BMW intended the E31 8 Series to be a luxurious grand tourer. More than that, though, it was a technological showcase and an attempt to show the world that anything Mercedes could do, BMW could do better.
This, of course, brought fearsome complexity and, together with BMW’s requirement for ultimate luxury, extra weight. The 850i tipped the scales at around 1800kg – 300kg or so more than the old 635CSi. That the 8 Series was never much cop in the handling department should, therefore, come as no surprise. Those expecting the crispness of the 6 Series or a supercar successor to the M1 instead found a sluggish electronic throttle, a lolloping automatic option and soft suspension that did little to control the car’s flab.
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Failed launch
I recall that back in 1990, BMW decided they would launch the car for the South African market at a motor show in Johannesburg. Security for owners of expensive cars was, and still is, a big concern there, so BMW bought billboards all over the place advertising the 8 series as the "unstealable car" because of sophisticated electronic security systems. Well, you can guess what happened next. The show car was stolen before the motor show took place, and red faced sales people had to explain the empty stand to visitors,
An odd Car....?
Well, it looked like a Cruiser to me from the start,too big,too long,even looked heavy,made you think it wouldn't handle well,but things have moved on and the new one looks really good,only sales will tell if it's a hit...!!
... When BMW made elegant
... When BMW made elegant beautiful cars but sadly no longer.
Like the 8 series (except for the front overhang), like its classic pillarless design, a simple elegant interior that puts contemporary BMW interiors to shame.