Peugeot launches online buying service

Peugeot is the latest brand to allow buyers to buy their car online, following in the footsteps of car makers including Hyundai, Jaguar Land Rover and Smart.

Instead of browsing online and then visiting a showroom to complete the transaction, Peugeot buyers can now do the entire process online, including finance and trading in your part-exchange vehicle.

Peugeot’s online system distinguishes itself from some other car makers by offering buyers the option to specify a car as they wish, rather than restricting buyers to purchase dealer stock vehicles only.

“People who want to get their new car as quickly as possible can be less picky about its spec because the site tells you the difference in delivery times for cars with different engines or body styles,” explained Andrew Baird, head of digital at Peugeot UK.

“And to take the strain out of part-exchanging your old car, Order Online will give you a guaranteed price for it. It’s all about making the whole process quicker and easier,” he added.

“We’ve even added a system that enables the site to verify your identity online so you don’t have to upload documents.”

Once a customer has placed their order, they will be contacted by a “concierge”, who will keep them up to date on the progress of their order until delivery.

Although no special discounts have been applied to cars bought via Order Online, they are eligible for all current special offers and deposit contributions for PCP finance deals.

Other cars you can buy online

Hyundai and Smart also launched online buying portals earlier this month that allow buyers to complete the entire purchase of a new car from the comfort of their home or office.

Hyundai’s Click To Buy website is offering certain vehicles with a discount built into the price. For example, the manufacturer’s recommended retail price for a Hyundai i10 1.0 SE is £10,000, its price on Click To Buy is fixed at £8995, so buyers will automatically get a £1000 discount.