Pininfarina Battista "on track" for 2021 deliveries

Perschke described Automobili Pininfarina’s relationship with Rimac – the Croatian EV specialist founded by Mate Rimac and partially owned by Porsche – as being that of “frenemies”, both competing and collaborating. 

“We are Mate’s biggest single customer,” he said. “From an operational day-to-day point of view, we are more relevant to him than Porsche is.” 

Pininfarina plans to build 150 Battistas, with sales split almost equally between Europe, the US and the rest of the world. Perschke said interest in the US has been slightly stronger. 

“We have a good 30-plus down payments in the bank,” he said. “In the US, we have over 65% of the cars we intend to deliver already allocated and reserved by clients.” 

The Battista is the first car from Pininfarina Automobili, and the Mahindra-owned company plans to launch three EVs in the three years after its introduction. Perschke hinted that two will be crossovers to rival the Bentley Bentayga and Lamborghini Urus. These will be much less expensive than the seven-figure Battista, although Perschke said: “We will probably not get down to a five-digit price tag.” The firm’s ambition is to sell between 8000 and 10,000 cars a year within five years.

Pininfarina has made several big hirings, the most recent being René Wollmann, previously project leader on the Mercedes-AMG Project One. Wollmann will work alongside technical boss Christian Jung, who joined from Porsche last year, and former Bugatti engineer Peter Tutzer. 

The Battista’s design programme has been led by Pininfarina Automobili styling boss Luca Borgogno, who said his team had a battle to get the original concept through to production reality. The finished car will be homologated for sale in both Europe and the US. 

The original proposal for pop-up headlight covers didn’t make production. Borgogno said: “That was a kind of dream for us to bring those back to the market, but sadly the car is for worldwide homologation and it was too difficult to do that.” 

Despite its radically different powerplant and low-mounted battery pack, the Battista has kept the proportions of a classic mid-engined supercar. 

“We wanted the car still to be perceived as a hypercar – and the normal proportion is with the cabin pushed forward and the rear flank very strong,” said Borgogno. “Technically, it is the right solution as well. For weight distribution, we wanted to put the most part of the car between the wheelbase and the batteries are more or less where the IC [internal combustion] engine sits in a normal car.” 

Customer deliveries will start by the end of 2020 in Europe, with sales in the US, Middle East and Asia following in 2021. Just 50 examples of the Battista will be destined for each region. 

SUVs to follow

Automobili Pininfarina will follow the Battista with three SUVs that are all set to arrive within five years.

The biggest, codenamed PF-One, will be a high-performance answer to the Lamborghini Urus. The other two will be rivals to the Porsche Cayenne and Porsche Macan respectively. All will use their own version of the same modular underpinnings.

The fastest SUV will offer around 940bhp from a battery pack of about 140kWh, enabling a 0-62mph time of less than 3.0sec. Its smaller SUV siblings are likely to use lower-output versions of the same powertrain but their performance will still be at the sharp end of their segments.

An insider told Autocar: “Pininfarina has always made very special cars, but usually for other people. When we have sold cars ourselves, like the Pininfarina Sergio [of which six were built in 2015 and sold for a reputed $3m each], we have always done very well. It is not difficult to see what the next step should be. The cars will be exclusive and very beautiful.”

A source said that the Pininfarina car brand will be given an initial investment of $100m (about £71.6m) from Mahindra to fund the creation of its model range.

Mahindra intends to invest a total of about £358m into Automobili Pininfarina over five years. The new brand will work independently of its parent’s EV division, Mahindra Electric, with operations based in Europe.

From design house to manufacturer

Pininfarina's new car brand comes after Paolo Pininfarina said at the 2018 Geneva motor show that he hoped the dream of his grandfather, company founder Battista Farina, to build cars would “come true in the not-distant future”.