Porsche may reverse its decision to make the second-generation Macan SUV exclusively electric, amid one of the most difficult periods in the brand’s 93-year history.
The new Macan Electric was launched in July last year as Porsche’s second EV, after the Taycan GT.
While the larger Cayenne SUV was updated so that it could remain on sale in petrol form after the launch of an all-new electric version (due later this year), the petrol Macan was removed from sale in the EU in April, as it didn’t comply with new cybersecurity laws. It’s still offered in other markets, including the UK, but that’s expected to end this year.
Now Porsche insiders have told Autocar that bosses are revisiting their decision to move the company’s best-seller away from ICE power, following a 7% decline in Porsche sales globally.
The drop has been driven mostly by a downturn in sales of the Taycan, amid a wider stalling of interest in EVs. With sales falling by 50%, it was Porsche’s worst-performing model in 2024.
As such, Porsche has significantly scaled back Taycan production. Reports even suggest that it could be withdrawn from the main plant in Stuttgart, putting thousands of jobs at risk.
Deputy chairman and chief financial officer Lutz Meschke has now confirmed that ICE models will remain a critical part of Porsche’s line-up for longer than previously anticipated.
Initially, Porsche aimed for EVs to account for 80% of its global sales by 2030, but this target has since been reframed to “depend on customer demand”.
“We are exploring the possibility of equipping some of the originally planned electric models with hybrid drives or internal combustion engines in the future,” said Meschke.
“Conceptual decisions are being made, but what is clear is that we are committed to the combustion engine for much longer.”
Join the debate
Add your comment
EV sales are rising and are continuing to do so despite your laughable framing.
The fall in Taycan sales has a lot more to do with it being hugely unreliable, the subject of a large number (5 at the last count) of recalls, many related to the HV battery which Porsche are yet to fix and in some cases are restricting owners to 80% charge max, and it's hugely inefficient in use despite its 800V HVDC system.
The new Taycan that they launched this year is probably what they should have launched in the first place and I'm sure they have high hopes for it but the brand has been rightly tarnished by the reliability of the J1 Taycan. Still at least there's bargains to be had, just get a good warranty.
The Macan? Just another MEH SUV/CUV. I hope the EV side of it does well as that's at least a mild redeeming factor but really the market is saturated with interchangeable SUV/CUV BEVs right now.
Cope
Not in Western Europe are they rising. Some says it's 40% drop.fir full electric which is what this story is about..
Those of course with a yard full of hard to move EV may want to blow the trumpet , but it's too he Last Post they should be sounding
Some bots say it's not.
Saw a Macan EV the other day in dark grey finish, was a good looking car. Thought at the time it would do well as an ICE car.
Oops should be 992.2