Non-electric Renault passenger cars will no longer be sold in China after the brand withdraws from its joint venture with Dongfeng Motor Group Co, the company has confirmed.
The French car maker will transfer its 50% stake in the joint venture, Dongfeng Renault Automotive Company, to the native Chinese brand. All “Renault brand-related activities” will be halted across China, although electric Renault cars and light commercial vehicles will continue to be sold under existing joint ventures with Brilliance Jinbei Automotive Company, eGT and the Jiangxi Jiangling group.
“Renault will continue to provide high quality aftersales service for its 300,000 customers through Renault dealers but also through Alliance synergies,” the company confirmed in a release.
However, it claims “further development for Renault brand passenger cars will be detailed later” as part of a new mid-term plan.
Like many large car makers, Renault has been hit hard by the impact of the coronavirus shutdowns. The joint venture with Dongfeng in China was loss-making and sales were struggling, with just 18,607 cars sold in 2019 despite a capacity of 110,000 and an operating loss of more than 1.5 billion yuan (£169.5 million).
The Chinese car market has been hit hard in the first part of this year due to the pandemic. But Renault was also late to the market with a joint venture, not signing up with Dongfeng until 2014.
François Provost, chairman of Renault for China, said a “new chapter in China” will have it focus on EVs and LCVs – “the two main drivers for future clean mobility” – and “more efficiently leverage our relationship with Nissan”.
Renault will continue to operate together with Dongfeng and common partner Nissan on “connected vehicles” and a range of new engines.
Dongfeng claims it will arrange positions for the joint venture staff within its wider group operations. It also plans to upgrade the existing plants to build cars without Renault branding.
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Fine line between bailing out and sticking it out
But right decision. Opportunity was to be considered like Ford in the UK almost indigenous but that's now long gone.
China
Sometimes you wonder whether it's a worthwhile market for European car companies. The margins must be so tight, especially at the lower end of the market.
xxxx wrote:
"must be so tight"...usual splurge of random words, no facts/figures/verifications to back this nonsense up. Only shows your complete ignorance of the auto industry, no more specific than usual, foolish tripe from a life long FOOL.