It would be easy to think the Tarraco is merely an exercise in filling a large SUV-shaped hole in Seat’s model line-up.
The Seat Ateca and Seat Arona have been hugely successful for the firm, so with the small and medium-sized SUV segments covered, a large one is pretty much all that’s missing. And oh, look at that, the Volkswagen Group just happens to have a proven architecture for just such a machine.
Seat chiefs refer to the new Tarraco as a range-topper in more than just size. It’s being positioned as a more premium offering, with higher specs and more kit – a move enabled by, and building on, the success of the Ateca-led model offensive that came before it.
If it’s going to be a fitting flagship, of course, it has to deliver the goods performance-wise. Our outing in some near-production-ready prototypes suggests it has all the tools needed to do so.
Understanding the Tarraco model line-up
The Tarraco will launch with two petrol engines – a 148bhp 1.5-litre and 187bhp 2.0-litre – and two 2.0-litre TDI diesels, producing 148bhp and 178bhp. Entry-level models will be front-wheel drive with a six-speed manual ’box; higher-spec cars get a seven-speed auto and an all-wheel-drive system that automatically sends 50% of the power to the rear axle when needed.
We sampled the 1.5-litre petrol and the top-spec diesel, both in Xcellence trim. Although much of the detail was hidden, such models feature a digital driver info display, an 8in infotainment screen and plenty of driver assistance systems.
Although the prototypes sported camouflage livery, that couldn’t mask the sharp lines the Tarraco shares with its smaller siblings, enhanced by narrow, angled headlights. Neither did some wacky wrap hide the family resemblance the Tarraco shares with the Skoda Kodiaq and VW Tiguan Allspace, also built on the VW Group’s MQB long-wheelbase platform.
That family resemblance is clear both when you sit inside the Tarraco – a sensation likely heightened by the cloth concealing much of the Seat-specific detail on the prototype’s dashboard – and when you drive it. It’s crisp and accurate to steer, and even the entry-level 1.5 TSI is capable of easy motorway cruising.
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Brand confusion
I've said before on here, VW group have blurred the lines between all their brands too much. A Seat Tarraco really is just a rebadged Skoda Kodiaq, which is a rebadged VW Tiguan, which is probably also a rebadged Audi Q3/Q5. The only (slight) difference between the brands is the styling. VW need to separate the brands out, and give them their distinct personalities. Skoda need to become a bit more budget again (there is a big market for people not wanting all the bells and whistles and a cheap OTR price - just look at Dacia), Seat need to really focus on sportiness, and sporty styling.
Osteopathica wrote:
VW will be now enjoying the margins too much they get from Skoda after 20 years of brand building. SEAT is a better bet as a budget offering as outside if its domestic market it holds little brand equity.
Fairly certain the “off road
Who cares?
Skoda Kodiak with a few Seat badges...thrilling.