Two striking new Genesis concepts spawned from the Korean luxury brand’s G90 flagship showcase its “new chapter”.
Unveiled at the Seoul motor show, the X Gran Coupé and X Gran Convertible have been created to “demonstrate the brand’s future position” and arrive 10 years after it was spun out of Hyundai.
Both concepts clearly resemble the donor limousine (such as with the classic twin-lightbar design up front and at the back) and have been created to show that there is a place within the Genesis lineup in which to to expand with niche model derivatives.
“In a time when people think only about one single typology of vehicle I think it is important to make sure that we have different [variants] in the lineup," design boss Luc Donckerwolke told journalists at the motor show.
"We don’t do show cars for the sake of doing show cars.
“The reasoning behind [the concepts] is making derivatives of the G90 which share the same platform, so it is cars that could be integrated into the lineup; but the business case will basically be the one that shows [if it will be] - but we have had enough interest to be positive about it."
What’s more, features such as the frameless windows, pillarless doors and the extensive use of quilted materials inside appear near-production ready, also suggesting the cars are showcasing elements that will trickle down to road cars.
The pair build on the trio of two-door X Concepts that Genesis revealed in 2021 and 2022, in what is described by Genesis as a way to “express the brand’s facets of exclusive sportiness and luxurious elegance”.
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50% depreciation in the first year means potential bargains for anyone desperate enough for a Genesis.
They maybe concepts, but they look production ready inside and out due to the absence of the usual concept car styling, trinkets and OTT features.
These look great, if huge. The coupe strongly reminds me of the E38 7 Series, which is high praise.