TVR Griffith name trademarked

The TVR Griffith name has been trademarked ahead of the launch of the brand’s first car since its resurrection.

Sources close to TVR suggest that the Griffith name is a strong contender to make it to the production model...

...although other names, including an entirely new name to TVR, are mooted.

If the Griffith name makes it onto the production car, it will be the model's third iteration, following the original - named after American dealer Jack Griffith – and the second-generation, V8-engined Griffith of 1991 onwards.

The new, as yet unnamed model’s launch in September will likely be the first time the production name is confirmed; it’s suggested that the TVR team is still deciding upon a name, despite the car having been shown to an exclusive group of buyers earlier this year.

Griffith’s gravitas in TVR makes it one of the frontrunners to become the car’s production title, but given the new generation of TVR, it’s still likely that a badge new to the company could be created.

Griffith, however, was first re-trademarked in late 2015, alongside Tuscan and Grantura; the latter being the first car the brand ever made, back in 1958. Griffith is the only name to be trademarked again since, though.