The BMW X8 SUV is likely to be the brand’s highest-priced model when it is launched around 2020.
It will be pitched as a coupé-styled rival to the Range Rover and upcoming Audi Q8 and could compete in fully loaded guise against low-end versions of the Bentley Bentayga, Lamborghini Urus and Rolls-Royce Cullinan. The X8 moniker has been trademarked in markets around the world since 2018, with markets in the Far East being the latest to have X8 trademarks filed.
BMW’s head of development, Klaus Fröhlich, wouldn’t confirm plans to push BMW into an even higher price segment with the X8, but he did say such a car was under evaluation and the idea of it held strong appeal.
“The sector is growing fast, so there will be opportunity,” said Fröhlich. “It is early to talk about X8, but one of the first decisions I made when I worked on product strategy was to take the BMW X5 and make the BMW X6.
Everyone said it was not necessary, but it worked. Now we have the X2, BMW X4 and BMW X6. They are emotional and sporty derivatives that work for us.
“There is room for X8 – especially in markets like China – but there are no decisions yet. Each car must have a distinct character, and these are the sort of areas that take time to evaluate.”
Discussions are believed to centre on the platform structure the X8 would need and whether it should be a coupé version of the X7, which was revealed at the Frankfurt motor show and goes on sale in the middle of 2018, or a long- wheelbase version of that car, which would free up additional rear space and allow for a sweeping roofline.
Either way, the X8 is likely to have the option of four or five seats across two rows, rather than the X7’s seven seats in three rows. As such, the emphasis will be on delivering luxurious rear-seat travel, with the materials and finishes chosen to further that goal, rather than being focused on outright practicality.
While the latter idea is said to be favoured by many, it potentially adds complexity to the project as it may require the car to be built on a hybrid mix of BMW’s CLAR modular platform, which underpins the firm’s other X models, and the Rolls-Royce Cullinan’s new aluminium structure in order to achieve rigidity without adding too much weight or cost.
The decision on how sweeping to make the roofline is said to hinge around the need for the rear seats to be commodious, given that the X8 is likely to be chauffeur driven for many owners, and how much differentiation is required to give the car a unique character from the X7. Achieving coherent styling of the sweeping roofline without bringing down the roof height ahead of the boot line will inevitably be problematic.
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Range Rover rival?
This is a rival for the Bently bling not the Range Rover. Range Rover are enjoying the best universal advertising campaign any manufacturer could wish for. A few weeks ago Prince William placing his new born in the back of his Discovery and this evening Megan Markle and her mother stepping out of their Range Rover at their hotel. Seen the world over. Class not bling.
New Bully in the Playground.....?
It’s got that look about it I must admit, big, strong looking, and has been said probably designed for the Chinese market,well, your not going to turn down a new revenue stream are you....?
Peter Cavellini wrote:
Well, maybe.
But there could be a huge market nearer home for a company that shows the courage and integrity to stick to the principles that made them successful in the first place, rather than succumbing to to the easiest appeal to showy and vulgar aggression.
In BMW’s case it would mean a return to elegance and grace combined with power that doesn’t need to be impolite to be impressive. Is there no market left for these qualities? Are we happy to sacrifice and forgive everything for a quick buck?
BMW are likely more than
BMW are likely more than fully aware that it's hideous and crass, but it'll make them a buttload of money from the tasteless and vulgar CRAVs (Chinese, Russians, Arabs and Villains). If it means we'll see more of the likes of the M2, more power to them I guess?