Vauxhall Adam sales begin strongly

More than 4000 Vauxhall Adams have already been ordered in the UK, despite the first cars only coming down the production line just over a month ago and deliveries not due to begin until next month. That is more than half the allocation expected to be given to the UK to sell this year.

With demand across Europe strong for the Adam, and only the Eisenach factory in Germany equipped to build the highly bespoke car, demand is expected to outstrip supply during its first year on sale.

“The amount of interest is incredibly encouraging,” said a Vauxhall spokesman. “The level of individuality people can specify seems to have caught the imagination, and we’re more than confident of achieving our sales goals in the UK.”

Vauxhall says there are more than four billion different ways of specifying the Adam, made up of 60,000 exterior combinations and 40,000 interior combinations. Among the more unexpected options are a sky-coloured roofliner, or a roofliner fitted with LEDs.

“The focus is on making these cars personal,” said the spokesman. “We’ve worked hard to keep costs sensible and, while there’s still a big job to do, we are in there fighting with the Fiat 500 and Mini.”

The Eisenach factory has been kitted out to build each Adam order on a bespoke basis, meaning that building each car shouldn’t take longer than standard. “From the first pressings, we know exactly what’s destined to go on each car,” said the spokesman, “There’s no room for error, and we’re geared up for supplying exactly what the customer wants.”