Chinese electric car maker Xpeng has launched in Germany, beginning a European expansion strategy that will take it into France, Italy and the UK by the end of this year.
Xpeng will begin selling the G9 SUV and P7 saloon in Germany from May, although it doesn't plan to bring the duo to the UK. British buyers will instead be offered the G6 crossover in right-hand-drive form.
The 4753mm-long G6 sits on Xpeng’s new SEPA 2.0 platform, which integrates technology such as an 800V electrical architecture that allows for DC rapid-charging at rates of up to 480kW.
In China, The Tesla Model Y rival is priced from ¥209,900 (£22,900) in single-motor, rear-wheel-drive form. The more powerful dual-motor, four-wheel-drive model starts at ¥276,900 (£30,200).
UK prices are expected to be significantly higher, however, after factors such as import duty, homologation and logistics are taken into account.
Battery choices are a 66kWh lithium-iron-phosphate (LFP) and a 87.5kWh lithium ion pack, which give 360 and 469 miles of range respectively on the Chinese CLTC test. This is normally more generous than the WLTP test used for the UK market.
“It comes down to economics,” said Xpeng president Brian Gu of the decision to restricted right-hand-drive development to new models. “We don’t want to go back to old models; we want the latest technology.”
Gu said other models on the SEPA platform would be developed with right-hand-drive to enable Xpeng to target the UK and other RHD markets.
The company so far has stuck to the more traditional sales of model of signing up dealer groups, rather than selling to customers directly. The same approach will likely apply to the UK as well.
Xpeng is one of crop of a new EV makers in China that has adopted the Tesla model of building digital-focused EVs with high levels of propriety technology.
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How long before the top brands aren't Western?
Not awful but not good, either.