Currently reading: Audi considers TT model range extensions for production

Ingolstadt manufacturer gauges response to all three TT concepts before making a decision on whether to build road-going versions

Audi will now decide whether to add more TT-based models to its line-up as part of plans to take its range from 50 models to 60 by 2020.

Audi has shown a TT Sportback at the Paris motor show today, following Shooting Brake and Off Road TT concepts earlier this year.

"We will make a decision in the next few months and production takes two years after that," according to technical chief Ulrich Hackenberg.

"The TT is possible for expansion because it helps you stand out in 'inter-segment clusters' [Audi's phrase for white space]. We've done the concepts and now we must take the steps to look at production."

He said the Off Road was his favourite for the rationale of potentially boosting sales, but the Sportback was his favourite from a technical and design standpoint.

"Lots of people have already looked at the Sportback and said it's for them," he added. "People say they want it."

Hackenberg said that the MQB platform made it quicker, easier and cheaper to get more niche models to market, because the underpinnings are flexible and you can put a new "hat" on top.

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Mark Tisshaw

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Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

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Add a comment…
Douglas Fraser 2 October 2014

A3 Sportback

The next A3 variant?
fadyady 2 October 2014

I like the idea of TT estate!

Given Audi's insatiable craving for creating and filling the niches, soon the TT will have more variants than Police Academy has sequels - most of them we could do without.
Ali_ 2 October 2014

And people didn't think Alfa

And people didn't think Alfa could make 8 models in 4 years?!!! 50-60 models is ludicrous. The Emperor's new clothes.