Cadillac will be ready for a full-on European assault by 2019, according to the company's new boss Johan de Nysschen.
Speaking to Autocar, de Nysschen said: "Europe is crucial to our success but we need to have the right product portfolio. If you want to win in Europe you need the right products."
De Nysschen also revealed ambitious future model plans that include a range-topping model "with the calibre of the Mercedes S-class" and a rear-wheel-drive Audi A3 rival that will sit below the current ATS saloon and coupé.
He also wants to expand the company's SUV line-up, including a small 4x4 that will square up to the Audi Q3 and Mercedes-Benz GLA.
"Cadillac also needs to expand its powertrain offering to succeed in Europe," he admiited. "We need diesel and smaller petrol engines. We also need to consider range extenders and plug-in hybrids".
De Nysschen also stated that right-hand-drive Cadillacs were crucial: "The UK is an important luxury market for us".
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LET BUYERS DECIDE.
Try taking on Infiniti...
Ah those yanks.....
Every few years we get this sort of headline...it must be some sort of vanity project I suspect - unless they really are that naïve!
Give it up guys, it will never happen.