What is it?
The range-topping Audi A8 has never achieved the cut-through that most other Audi models have.
Granted, the luxury saloon sector is a fairly small space, and it’s one that’s shrinking at that; plus the Mercedes-Benz S-Class has pretty much had it sewn up since God was a boy. Still, it’s a segment in which manufacturers show off all their shiny new technology that will in time trickle down their ranges; and at this cutting edge, there’s far more than pride at stake and sales charts to top: there is influence to be had and there are reputations to be made.
This revised A8 arrives with no new technology to showcase, though, which is a bit awkward given that the tech-rich new-generation S-Class is being launched in the UK at the same time and we’re just weeks away from the unveiling of the next BMW 7 Series, which will have its first all-electric variant, the BMW i7.
That sounds far more pioneering than a big V6 diesel with a new front grille, some new headlights and a shuff le of the trim levels.
Even so, Audi is making plenty of noise about this round of changes to the fourth-generation A8, launched in 2017. It remains the company’s flagship, after all, and is still a very comfortable and refined car to drive and to be driven in.
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But where is the flair, commitment or imagination?
The clinical interior is particularly uninviting. So who buys these things? I imagine those who live in penthouses in those cold & humourless glass & steel Norman Foster towers.
And what is so "pioneering" about a rattling diesel in a car that costs £80.000 and pretends to be luxury? Why would anyone want a diesel engine in a car of this class? Surely not to save money on fuel nor to save the planet.