What is it?
This, then, is the £30,000 Ford Focus. No, not the crackling, warm-blooded Focus ST, but the slightly higher-riding Active X car, adorned with ostensibly protective (but more realistically decorative) plastic body cladding, specified in plush Vignale range-topping trim and - in this case - equipped with a new mild-hybrid version of the entry-level 1.0-litre Ecoboost engine, the only petrol option now available.
The 48V system is familiar from the Ford Puma crossover and has been introduced to the Focus - at the same time as the Fiesta - as a means of eking out a few more miles between fuel stops and cutting down on emissions. Ford claims an efficiency boost of up to 17% over the outgoing 1.5-litre engine, with MPG up from 48.7 to 51.4. It’s available in both 122bhp and 153bhp forms, the latter of which we’ve tested here.
The electrified option arrives as the Focus undergoes a subtle update with the aim of keeping it fresh until a more substantial facelift arrives, most likely towards the back end of next year. There’s a new entry-level Zetec option joining the range for the first time since the fourth-generation car was introduced in 2018, the stop/start function has been recalibrated to cut the engine while coasting in gear, and the analogue rev counter and speedometer have made way for a new 12.3in digital gauge cluster on certain trims (with hybrid-specific displays, in this case).
Refreshingly, though, the Focus’s cabin retains a decent balance between physical and touch-based controls, while its Volkswagen Golf and Mazda 3 rivals plump for the more minimalist approach. On lower trims - as is the case with the Puma - this can make for a faintly utilitarian and uninspiring environment, but here in this Vignale car - bedecked throughout with leather-style Sensico upholstery and high-gloss trim inserts - it’s a welcome reminder of the car’s accessible billing.
Join the debate
Add your comment
Once again all the armchair experts and keyboard warriors getting in a right state over list prices. It's not 1975 anymore nobody NOBODY will pay anything remotely near £30k for this or any other Focus. It will be discounted to within an inch of its life and then purchased via a PCP or lease making list price even more meaningless.
Emperors new clothes
What a mess, not one thing nor another. At least the hatchback is honest, and if you want a big lumbering SUV why not buy one. Vignale spec seems pointless, a depreceiation trap. Some of the extra kit actually seems unecessary they have probably run out of ideas for extra items and come up with pop out door protectors. Dangerously close to Talbot Matra Rancho territory in it's relevance.
30K!
My list of 30K cars is not too long but a Ford Focus does not appear on it.
Clark.1909 wrote:
It will not appear on many peoples list, but the fact is, some will buy it, its very easy to spec up many small cars to this price or greater.. A similar spec Golf 8 would be over £32k, without leather..
Back to VW bashing
List how youd spend over 32k on a 1 litre 3 pot golf.