The recent European growth of Jeep has been fuelled by cars big on 4x4 attitude but fairly small in stature. In 2026, the brand is aiming just a little higher, with a new model blitz that will lead to six distinct showroom offerings by 2030. This new Jeep Compass is the second installment in that plan, after the Avenger.
It's not a new name for the brand. The first Compass (2006) was built in North America on DaimlerChrysler platform technology and was related to the Dodge Caliber (shudder). The second (2016) moved to be built in Italy on old Fiat mechanicals, under the FCA Group. The third now adopts Stellantis's latest STLA Medium platform, which will eventually deliver hybrid, plug-in hybrid and electric versions.
But the car walks a thin line, because brand values can be cruel. If you’re going to try to honour them, you had better do it faultlessly, lest the enthusiasts pour scorn over your latest product. A Mercedes that isn’t built like a nuclear bunker? Blasphemy! A Ferrari that isn’t the sharpest drive in its class? Humbug!
Yet selling the idea of those values while becoming more 'flexible' on the actual execution, can work out remarkably well. A neatly styled miniature electric crossover with a single driven axle won Jeep a Car of the Year trophy for the Avenger.
So has Jeep repeated the same trick so cleverly here in the big-selling Nissan Qashqai class?














