What is it?
I don’t know if it’s bold or reckless to launch a Land Rover in Namibia.
Not because of the barrenness, what with it being the second least densely populated country on earth, having a land mass three and a half times the UK’s but only 2.5 million inhabitants. Not because the terrain is challenging and so vast that there’s a national park the size of Belgium.
No, it’s because the default car of choice is a Toyota.
It’s not that you don’t see Land Rovers. Walk around the capital, Windhoek, and you’ll find Range Rovers as you will everywhere money lives, but out in the wilds – and Namibia is second only to Mongolia when it comes to wilds – the Toyota Hilux is king. Namibia is a country where four in 10 brand-new cars are Toyotas, where it used to be a much higher percentage than that, and where the Hilux’s capability and longevity mean that, in the places you’d really want to test a Defender, the cars that aren’t Hiluxes are other beaten-up Japanese pick-ups. There are a few old series Land Rovers going on adventures, but the working or adventuring truck market is one, you have to conclude, the Defender left some time ago.
What does it want to be now? Well, this is it, the new Defender, the most difficult vehicle to replace since Volkswagen tried to reinvent the Beetle. The old car had a separate chassis because that’s how you did things in 1948 and, although updated during its life, true modernisation had probably faltered by the 1980s and the Land Rover hasn’t been a ubiquitous, everyman’s vehicle for most of this century.
And so, as with the modern Mini, the new Beetle and the Fiat 500, the reinvention comes. Not an easy task. “All of our marketing blah-blah about reinventing an icon is true, I think,” says Felix Bräutigam, Jaguar Land Rover’s chief commercial officer, who has joined us for the drive and, having worked at Porsche (and with a 911 GT3 RS 4.0 and the last-ever manual Jaguar F-Type in his garage), I think you’d like him a lot.
“The 60-second elevator pitch for the Defender is ‘capability’,” he says. “This is not a sport utility vehicle. It’s a 4x4.”
Interesting distinction, and not one I often make. What else is a 4x4, not an SUV? Search Jeep Wrangler, Mercedes G-Class and Toyota Land Cruiser and you’ll find their makers all file them under ‘SUV’, but Bräutigam has stripped out the term in Defender literature. Land Rover would like you to think this is the real deal, a Land Rover like no other. “Land Rover is a three-legged stool again,” he says.
Is it like the old one? If you imagine Land Rover development had continued in, say, Porsche 911 or Honda Civic style, with regular updates and model cycles and some technology step during each one, is this where you’d end up?
I don’t think so: the new Defender, one of the most capable vehicles on earth though it may be, is pitched where the previous Defender left off, as a premium want-vehicle, not as the need-vehicle that is how the original series Land Rover began its life.
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I Love it!
I think a lot of you are missing the point. If the Defender had been updated and new models brought out every 10 years as they have with just about all other well established models (911, Golf, Range Rover etc) then I am convinced the new Defender would look significantly less like the original Land Rover series or Defender than this one does. The Defender as we have got to know it has been around almost totally unchanged for 40 years. So I think under those circumstances they have done a great job.
I have a old type Defender which I really adore and plan to keep a very long time. But when the time is right and these new Defenders are in the used car market at 3 years old, I shall eagerly swap our Freelander 2 (our every day car) for one of these. I'm delighted it has been built. I'm perfectly happy they will be bought new by the rich who will look after them and keep them on the tarmac so that when I can afford one they will be in pristine condition too.
As for electrical gremlins - we've been buying Land Rovers for decades. Always around 3 years old and keeping them for about 5 years. Hardly ever have had any issues with any of them. I think they get a bad press. This is a BRITISH car company and its about time us Brits support them like the French do with their manufacturers and the Germans do with theirs and the Spanish do with theirs!
As for the new Defender being too technically advanced - Yes if you compare it to the old Defender there is a vast difference. But these are ones who will be competing with the sales of the Porche Macan and offerings from VW, Audi etc as well as other Range Rover and Land Rover Products. As the article made very clear, if you are looking for a work horse Defender to replace your original Defender then you will buy the Commercial version which isn't available yet. This is going to be stripped out with Leaf Spring suspension. So all that electrical wizardry you are so worried about won't be in it any.
JLR and technology have been
JLR and technology have been strangers up to now. If the satnav doesn't take you off at motorway junctions and immediately back on again, they have indeed made progress!
You have to worry though about all this electronic wizardry in an off-road vehicle. Will it stand the test of time and can the battery cope with it (another JLR weakness).
The Range Rover, which uses some of this tech, is pretty unrelaible and they rarely go off-road.
Summary: if you can get past
Summary: if you can get past the looks, it is a great off-roader/SUV. For old-timers it seems insurmountable. Maybe the new generation can get past it.