Sponsored video: how the new Nissan Micra was designed

Shiro Nakamura is a busy man. As the Nissan group’s chief creative officer, he oversees design for the Nissan, Infiniti and Datsun brands. But the role goes beyond the design strategy and direction, with Nakmura also being responsible for such diverse areas as motor show stand design and even dealership design.

The new Micra has palyed a big part in Nakmura's life since design work started in mid-2013. In the video below he gets his sketch book out and tells us why such a radical design direction was taken in order to target the car directly at European buyers. 

Read our special Nissan Micra feature here