Today, companies, social media influencers, and Peter Kay all make a living by sticking on a pair of rose tinted specs and telling you things were better in the good old days.
Car makers have been at it for years too. Just look at the success of the BMW Mini or the new Fiat 500. Both iconic cars had a tonne of nostalgia attached, and when they were reinvented for the digital age they became overnight successes.
But what happens when manufacturers dip a hand into their back catalogue and rip out something…not iconic. Something a bit meh. Something people have probably forgotten about?