It reappeared in 1981, when the Dodge D series (2WD) and W series (4WD) pickups were rebranded Rams and Power Rams under an initiative from Chrysler’s then-chairman, Lee Iacocca.
Since then, there have been five generations of Ram full-size pickups, and the all-new, high-tech 2019 edition (pictured), which went on sale earlier this year.
In 2010, Ram Trucks became a standalone brand within what is now Fiat Chrysler Automobiles (FCA). Join us on a journey from Ram’s past to present…