Instead, they would consult with an outside design agency, particularly for its more outlandish concepts. For many, that meant a trip to Italy, home to the world’s greatest car stylists and coachbuilders. And among them, one name stood out: Bertone. Founded in 1912, the company survived for 102 years before it went into bankruptcy in 2014.

Along the way, it’s designed cars for Lamborghini, Ferrari and a stable of mainstream brands. Some have been more successful than others. These are Bertone’s greatest hits - and a few that some people would rather forget: