Others persevere with the same model name for decades. There’s nothing wrong with either policy, but the second is the one we’ll be looking into here.

What follows are 14 examples of long-running model names which are still being used today, illustrated by the first and current generations.

To avoid prolonged discussion, the Jaguar XJ and Morgan 4/4 would certainly have been on this list if they hadn’t recently been discontinued. The Volkswagen Beetle would not, because the Beetle name was not officially used until the 1990s, which is far too recently. We list them in chronological order from date of the first appearance: