Currently reading: New Lexus ROV is hydrogen-fuelled hint at future 4x4s

Surprise concept blends luxury and ruggedness, and series-production off-roaders could follow

Lexus’s hydrogen-fuelled Recreational Off-Highway Vehicle (ROV) concept is designed to demonstrate that "exhilarating driving can co-exist with a carbon-free society". 

The UTV-style two-seater features exposed long-travel suspension, prominent mud-deflecting fenders, a full roll cage and chunky tyres – but Lexus maintains that it's still "the kind of vehicle that people would expect from a luxury car maker".

It uses a hydrogen-fuelled 1.0-litre engine, but Lexus hasn't given any further technical or performance details, beyond suggesting that it will meet its requirements for quietness, durability and reliability, and will offer “the exciting sound of an ICE and the responsive rise in torque that comes from the fast combustion speed of hydrogen”. 

98 Lexus rov concept 2021 rear

Asked by Autocar why Lexus was showing an off-road concept so disparate from its series-production models, the brand’s European vice-president Pascal Ruch said: “Why not? In the past, we've looked in very different directions - we even had a boat, which is nothing directly linked to the brand.

“In fact, we could have sold quite a lot of these boats. We sold only a handful, but there was the demand. Sometimes you have to experience new things.” 

He added that Lexus is a "lifestyle brand" and suggested that there will be an affinity between its customers and this new concept. The brand isn't necessarily considering production, but Ruch said it “shows our direction when it comes to nature - trying to be close to nature, enjoying nature in a sustainable way”. 

89 Lexus rov concept 2021 dashboard

Back to top

The brand already offers a highly capable off-road production car, the Toyota Land Cruiser-based LX SUV, although that isn't sold here. Ruch hinted at the potential for off-road-focused production models to arrive on sale in this region as part of Lexus’s new-era product plan. 

He said that “at the moment, it’s not the plan” to bring the LX to Western Europe but added: “We feel that there is an interest, even in Europe, for off-road vehicles, hence this concept, which isn't completely crazy.

“I think you can expect from the brand something in that direction, maybe for Western Europe as well. Not exactly like the ROV, but I think there seems to be a genuine interest in off-road vehicles with a powertrain which is fit for the future in Western Europe.”

Join our WhatsApp community and be the first to read about the latest news and reviews wowing the car world. Our community is the best, easiest and most direct place to tap into the minds of Autocar, and if you join you’ll also be treated to unique WhatsApp content. You can leave at any time after joining - check our full privacy policy here.

Felix Page

Felix Page
Title: Deputy editor

Felix is Autocar's deputy editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years. 

Add a comment…