Rolls-Royce boss Torsten Müller-Ötvös has vowed that the luxury marque will prioritise exclusivity over increasing volumes beyond the record figures achieved in 2021.
Outlining Rolls-Royce's bumper sales figures for 2021, which include volume rising by 49% and sales increasing in all key markets, Müller-Ötvos was quick to pour cold water on any suggestion that the British brand will seek to become more mainstream.
"Let me be absolutely clear: Rolls-Royce is not, never has been and never will be a volume-driven business," he said.
