Peugeot's key focus is on improving customer service and expanding globally, according to CEO Linda Jackson, and it is also setting its sights on the number one spot in Europe.
In 2021, Peugeot came second in the European rankings, selling 649,514 vehicles, behind top-seller Volkswagen, which sold 1.08 million units. Jackson said: “We always want to do better. We’re in this game to win. We believe we have great products. But it’s a long way to go to number one and I have a lot of respect for [VW].”
Aside from its European success, Jackson – who took over the top role in January 2021 – said four out of Peugeot’s six global regions have growing market share and two are stable.
