There are more hypercars, supercars, limited editions, special editions and one-offs being launched than ever before. Where once their arrival would have been so mind-bendingly exciting that we’d have stuck them on posters to hang on the bedroom wall, now they are being launched so often that you could wallpaper the whole house within a month. Why so?
In simple terms, there are more rich people than ever before – and the very rich are richer than ever.
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Quoting a Credit Suisse report while talking about his firm’s first EV and expansion plans in Crewe, ever-insightful Bentley CEO Adrian Hallmark highlighted that the number of people globally with $1m of free-floating cash to spend had risen from six million in 2003 to 17 million in 2022.