Honda has dreamed the impossible dream to agree to do what established car companies have resisted for years: become a contract manufacturer.
The agreement between Honda and Sony to jointly work on a new electric-car brand “aligns the technological assets of both companies”, said Honda, as they work to launch their first car in 2025.
In doing so, the two Japanese brands have made a bold move to marry the skills of a software company with the manufacturing and engineering knowhow of an automotive brand.
The combination is one that is being investigated globally as cars become more defined by their software than hardware, but most notably it’s happening in China.