Currently reading: Skoda to launch new brand identity in September

Firm describes the decision as “the most dramatic change for Skoda since joining the Volkswagen Group"

Skoda will launch a new design language later this year that is intended to give a modern edge to its model range and “prepare the firm for the digital and electric mobility era”.

The Czech car maker described the decision as “the most dramatic change for Skoda since joining the Volkswagen Group”. The overhaul will include a new brand design, vehicle design language, model range and product positioning ethos. 

Skoda's new design language was announced at its annual press conference and will be named Modern Solid.

Details of the design language changes have yet to be disclosed, but Skoda confirmed it will first be seen on its electric models.

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