Genesis showcased its striking X Speedium Coupé EV concept at the Goodwood Festival of Speed, giving clues as to what future EVs from the premium Korean marque will look like.
The Genesis X Speedium Coupé is described as a "freestyle" design exercise based on last year's X Concept, led by chief creative officer Luc Donckerwolke, to show the evolution of the brand's Athletic Elegance design language.
It will be shown alongside the all-electric Genesis Electrified GV70 SUV, also making its European debut at the West Sussex event, ahead of a market launch in the coming months. With a maximum output of 482bhp and a range of more than 310 miles, the Korean firm claims that the all-electric version of the Genesis GV70 will set “a new standard for luxury electric SUVs”.
The Speedium concept takes its name from a Korean race track, which Genesis says reinforces its commitment to "the emotional value of driving" as it electrifies its line-up.
The low-slung, long-wheelbase silhouette is retained, but it's the details that mark this new concept out most obviously from both its predecessor and Genesis's current production cars.
At the front is a distinctive wraparound twin light bar that's shaped to reference the large shield-shaped grille on the brand's production cars - suggesting this will be dropped from Genesis's future EV line-up, which will comprise six models by 2030.
The sleek side profile is described as embodying an "anti-wedge" design ethos in line with a focus on "understated elegance".
While mostly minimalist, the design is broken up by a prominent crease that runs along the side, between the heavily flared wheel arches.
The rear end bears a more familiar look, with slim twin light bars matching those used by the current Genesis GV60, Genesis GV70 and Genesis GV80.
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Best use of the shield design yet for Genesis. It should adopt the full width shield with chrome in place of light bar on electric concept effect on petrol or diesel cars in facelifts as soon as possible.
"Korean Premium Marque"......who says they are 'Premium', Hyundai?
You cant just BE premium....you have to earn the right to be 'Premium'
Nice enough cars/styling, but in the end its just a tarted up Hyundai, in the same way as a Lexus is a tarted up Toyota, or Infiniti is (was) a tarted up Nissan.
I think Genesis have got their styling spot on. I have a Electrified G80 on order.