Currently reading: Nissan axes Datsun brand in emerging markets

Car maker says decision to end Datsun name means it can focus on “core models”

Nissan has confirmed it will stop producing cars under the Datsun name, just nine years after resurrecting the brand to sell value-friendly models for emerging markets.  

Nissan says it will focus on "core models and segments that bring the most benefit to customers, dealer partners and the business". This, it says, it part of a new global transformation strategy.

However, the Japanese firm’s parent company confirmed that despite ending production of the Datsun Go, Datsun Go+ and Datsun Redigo, it will continue to sell the stock it has left, and provide aftersales services to owners.

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