The no-nonsense Ineos Grenadier is a very different SUV to launch in the era of electrification and sustainability, so appropriately the company is planning a different type of dealership network to sell and maintain the rough, tough 4x4.
In place of a network of identikit standalone dealers, Ineos Automotive is blending agricultural equipment franchisees, specialist used operators with a core of established OEM car dealers into a cohesive network, whose 24 UK sales, parts and service sites were revealed last month.
