Peugeot deserves to be better known in the UK, regional boss Julie David has said, as she seeks to replicate the success in the UK that the French firm has had on the continent.
While Peugeot ranked second in Europe last year for sales, behind Volkswagen, a number of brands were ahead of it in the UK, including Audi, BMW, Kia and VW.
“It’s about how we build the brand in the UK,” said David. “It’s a brand that deserves to be more well-known, particularly for Gen Z. The products are amazing. We have contemporary modern design. The World Endurance Championship [in which Peugeot has just entered its new 9X8 hypercar] is really authentic and builds awareness.
