In a small office in the centre of Milton Keynes, a young man wearing earphones sits in a car seat staring intently at a bank of computer screens and grasping a steering wheel festooned with buttons, his feet resting on pedals.
He could be an office worker ducking out to play a driving game in the designated ‘chill zone’, except that rather than scrapping with a fellow racer, he’s about to drive me around the town in a Kia Niro – remotely.
Welcome to autonomous driving, Fetch style. The company, formed in 2019, plans to start offering driverless car rentals within a three-mile, and later a five-mile, radius of the centre of Milton Keynes in around 18 months’ time.
You’ll hail your Niro, or other electric model, on the company’s mobile app and in minutes it’ll arrive, guided by a remote driver in place of the person you’d expect to find in the driving seat. You’ll hop in and drive off. When you’ve finished, you’ll park the car at a location of your choice, albeit within Fetch’s operating area, climb out and watch in wonder as it’s spirited away to its next booking.
The point is you’ll have been saved the hassle of trekking to an available rental car and, at the end of your booking, parking it in a dedicated space rather than where it suits you to. Fetch also plans to offer the option of extending the driverless service by enabling users nervous of driving in a city or of parking, for example, to be driven remotely.
“How appealing would it be if I can get a car to you faster than you can get to your own and take it away faster than you can park it?” Koosha Kaveh, co-founder of Imperium Drive, owner of Fetch, asks me. “Our goal is not only to be the first commercial driverless service in the UK but to help eradicate private car ownership through the convenience of shared mobility.
Unfortunately, my experience of using Fetch in the centre of Milton Keynes won’t quite be the real thing because, while the service is in development, the remote-driven Kia must have a safety driver. Today, Navid Nourani, Kaveh’s fellow co-founder, is that person. Like Kaveh, he’s a clever chap with a PhD in robotics (Kaveh studied engineering at Cambridge) and a passion for mobility.
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So it's a taxi right, without having to make small talk or have awkward silences.
Presumably, further down the line, the driver will be replaced entirely by computer, or there is no advantage as this is currently one driver for one taxi only.
So, If some risky manouevre is undertaken that doesn't work out or a miscalculation or a software malfunction, the 'driver' is not at risk in the resulting accident, only the poor passenger. How is that better?
Its a taxi, except rather than having the driver in the car, they will have someone sat behind a screen. Or have i missed something?
And just like a taxi, you dont get to choose the car, it will not have your stuff in it, and unlike a taxi, might be filthy after the last people to use it were less than clean.
It has none of the advantages of your own car, yet it doesnt do what a taxi does as well as a taxi either.
I think they have come up with the 'square wheel'
Can't get my head around this one I'm afraid? Who rents a car to drive a few miles?
It may be a replacement for a taxi but then again, what does this offer that a taxi doesn't?
More importantly in this day and age, won't this prove to be more environmentally unfriendly? You still have an EV but in this case you also require to run screens and a compter etc. Oops sorry. you don;t have an EV as the tech doesn;t work, you require a hybrid which is even more environmentally unfriendly.
Is it a solution to a problem nobody knew existed?