Aston Martin has revealed a new, simplified logo that it hopes can make it more appealing to a wider audience as it plots a sales uptick and ramps up to launch its first electrified models.
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British car maker looks to enter new markets as it prepares to launch electrified sports cars
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It is the first major update to Aston Martin's crest since 2003
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The previous logo will not be used by Aston's upcoming models
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