Currently reading: What Car? Insight: The real impact of winning Car of the Year

Volkswagen Commercial Vehicles UK boss details the uptick in interest after winning What Car? Car of the Year

Welcome to the latest issue of What Car? Insight: a monthly deep dive into the new car retail sector, with exclusive insight from industry leaders, advice from What Car?'s crack team of mystery shoppers and some of the most valuable consumer data available to the industry. 

This month, What Car? Interviews Cian O’Brien, director of Volkswagen Commercial Vehicles UK, after it named the Volkswagen ID Buzz as its 2023 Car of the Year. What Car? also provides an inside look at the new-car market, tracking the discounts offered by an array of dealers around the country through its New Car Buying service.

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Interview: Cian O’Brien, director, Volkswagen Commercial Vehicles UK

What Car? asks the directors of Volkswagen Commercial Vehicles UK what the ID Buzz means for the firm and what impact Car of the Year honours have had, as well as what VW's tie-up with Ford means, and the company's main challenges for the year...

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