When the Consumer Electronics Show (CES) opens tomorrow, it can make the surprising claim to being Europe’s most influential motor show of 2023, despite being held in a desert thousands of miles away.
Audi, BMW, Mercedes-Benz, Peugeot, Volkswagen and Volvo will show off new cars, concepts or technologies at the event, while some of Europe’s most influential suppliers, such as Bosch and Continental, will preview their newest innovations.
CES has thrived as a showcase for automotive tech even as traditional motor shows decline in Europe.