Time was when the most difficult question a manufacturer could expect at the launch of a new car would have been along the lines of: “What’ll it do?” Today, things have moved on and one of the key questions asked is: “What’s it made of?”
In the past decade, a new thread has emerged in the shape of the ethicality and sustainability surrounding the use of animal products. Greater awareness of these issues has added numerous layers of complexity to the business of making cars in the sense that reducing the carbon footprint and ethical considerations are becoming interwoven and possibly confused.
