Peugeot has an “enormous opportunity” to grow in the UK and it is currently “one of the best-kept secrets” in the market.
That’s according to company CEO Linda Jackson, who wants the brand to rediscover itself in the UK and grow once more. In 2022, it sold just over 50,000 cars in the UK, but 15 years ago it sold more than 140,000.
Join the debate
Add your comment
In short UK will get the low rent versions, lol.
More than decade ago when Peugeot cared about how their cars drove, they had a shockasborber factory at Sochaux that made products that enabled Peugeot to outride, outhandle and outlive competition on the suspension front. Currently they cant outride or outlast coz of crappy alternatives like KYB. Now that is USP and insttitutional memory lost. Good news would have been that they are reopening the Sochaux shocks factory.
Another sad decision was to see out their larger petrol engines with the crappy 1.6 Prince turbo before electric takeover which is a pile of junk really. They should have at least invested on a clean sheet reliable 1.8 litre turbo design that would leave good memories.
All the best though.
The roads in France and other European countries are full of larger Peugeot's! Read the article - it's all about Peugeot raising their image and profile in the UK to match other markets. You obviously don't question everything and base your view on how cars perform in the market by how many you see in Morrisons car park
The budget end of cars is a blood bath and Peugeot were right in moving upmarket, and yes they have already succeded - in mainland Europe at least.
Tackling accessibility with consumer offers? Isn't this just a polite way of saying discounts and daily rentals? To me there is a lot of overlap between today's Peugeots and Vauxhalls so there must be a danger that growing one might canibalise the other.