Toyota will adopt a “BEV-first” strategy led by its luxury brand Lexus under incoming CEO Koji Sato.
Speaking for the first time since being named the successor to 13-year CEO Akio Toyoda, Sato said the company will accelerate the development of next-generation electric cars, with Lexus launching an all-new EV by 2026.
Read more: Akio Toyoda becomes Toyota chairman; Lexus boss now CEO
He said: “To deliver attractive BEVs to more customers, we must streamline the structure of the car, and – with a BEV-first mindset – we must drastically change the way we do business, from manufacturing to sales and service.
