Currently reading: Declining share of buyers plan to purchase their next car online

Share of buyers expecting to purchase their next car online dropped from 9.7% to 4.2% over the past nine months

A declining share of car buyers plan to purchase their next car entirely online, according to new research by What Car?

In its latest weekly survey, just 4.2% of 873 in-market consumers told What Car? they expect to buy their next car entirely online, with delivery to their home address. This is down from 9.7% in June 2022, when What Car? last asked the same question.

In the latest survey, 41.1%

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