Currently reading: The company bringing China's digital bling to Europe's dashboards

Infotainment company, linked to Chinese giant Geely, uses advanced chips to enable new software experiences

The Chinese car buyer is well known for valuing digital experience above pretty much all others. So it makes sense that a company with a background of fulfilling their need for flashy graphics, multiple apps and smartphone integration should come knocking on the doors of Western car makers.

This is the plan of Ecarx, a technology company co-founded by Geely creator Eric Li 2017 with an HQ slap bang next to Tower Bridge in London

Ecarx is currently the supplier of infotainment-related software and hardware to 12 Geely brands such as Smart, Lynk&Co and Volvo.

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